When it comes to online reputation management, Wally Halicki knows that there are few tools that can compare to the power of a well-written and effectively distributed press release. These press releases drive Internet traffic to the website that the release is focused on, disseminate important information and news about a company, and create a robust positive asset to deflect negative press.
Online reputation management specialist Wally Halicki shares that press releases can also link you to interested journalists who might want to do a story on you or your company, based upon what they find in search engine results, and upon the press releases that you have written. In fact, a study done in 2009 showed that 95% of journalists found sources through searching for keywords on the Internet.
When writing an effective press release, it is important to include the keyword that you are targeting in the title of the release. When you do this, search engines are much more likely to pick up that release for the targeted keyword. This, in turn, drives traffic to your site. Press releases should be well-written and devoid of spelling and grammatical errors as well. Your topic should be focused upon heavily, and the release should be around 350-400 words.
For more information about what makes a great press release, contact JW Maxx Solutions today.